Visible Performance Technologies (VPT), a company dedicated to detecting and preventing abuse in online advertising, today announced the addition of two prominent figures in the affiliate marketing space: Ben Edelman has joined as Chief Scientist, and David Naffziger joins as a Strategic Advisor. These additions mark a major step forward for VPT, as the company […]
In the dynamic landscape of digital marketing, affiliate programs have emerged as a potent strategy for companies to expand their reach, drive sales, and increase revenue. Affiliate marketing avoids some of the biggest problems of other kinds of advertising. An advertiser buying pay-per-click traffic must worry about click fraud and other low-intent traffic. An advertiser […]
Of merchants that run affiliate marketing programs, most also engage in search advertising. Standard practice is for a merchant to bid on known search terms, while affiliates explore creative and unusual extensions. For merchants, this approach is valuable in reducing cost: Often, a merchant’s own trademark can be bought at a modest per click. A […]
The concept of coupons was first introduced in 1887 by Coca-Cola. Coupons have grown dramatically since then. Statista reports that about 90% of U.S. consumers claim to have used at least one coupon in the past. No wonder coupons are successful – everyone loves to get a good deal. Coupons take multiple forms in e-commerce. […]
In affiliate marketing, web sites only get paid if a user clicks through to a merchant’s web site. This creates an obvious incentive for affiliates to get clicks by any means necessary – to fake clicks, to automate clicks, or to get users to “click” on affiliate links when they are actually trying to do […]
Web push notifications (also known as browser push notifications) let websites send messages to their users, even after a user has closed a web page. This can be handy – consider an online calendar that reminds you of your upcoming meeting, or a band that’s able to tell you about their new album. But it […]
Affiliate publishers have strong incentives to get users to click their marketing links: Only if a user clicks are cookies dropped and the affiliate put on a path to be paid. Some affiliate publishers succumb to temptation and promote offers that, to put it generously, mischaracterize the offer. For example, a site selling shoes might […]
Affiliate marketing offers a large opportunity for merchants to drive traffic. It is particularly beneficial because merchants only pay if a user makes a purchase – a pricing rule that avoids many of the problematic incentives of other types of online advertising. No wonder affiliate marketing has grown: A recent study by Statista reports that […]
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