The concept of coupons was first introduced in 1887 by Coca-Cola. Coupons have grown dramatically since then. Statista reports that about 90% of U.S. consumers claim to have used at least one coupon in the past. No wonder coupons are successful – everyone loves to get a good deal. Coupons take multiple forms in e-commerce. […]
Affiliate marketing offers a large opportunity for merchants to drive traffic. It is particularly beneficial because merchants only pay if a user makes a purchase – a pricing rule that avoids many of the problematic incentives of other types of online advertising. No wonder affiliate marketing has grown: A recent study by Statista reports that […]
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