In affiliate marketing, web sites only get paid if a user clicks through to a merchant’s web site. This creates an obvious incentive for affiliates to get clicks by any means necessary – to fake clicks, to automate clicks, or to get users to “click” on affiliate links when they are actually trying to do […]
Web push notifications (also known as browser push notifications) let websites send messages to their users, even after a user has closed a web page. This can be handy – consider an online calendar that reminds you of your upcoming meeting, or a band that’s able to tell you about their new album. But it […]
Affiliate publishers have strong incentives to get users to click their marketing links: Only if a user clicks are cookies dropped and the affiliate put on a path to be paid. Some affiliate publishers succumb to temptation and promote offers that, to put it generously, mischaracterize the offer. For example, a site selling shoes might […]
Affiliate marketing offers a large opportunity for merchants to drive traffic. It is particularly beneficial because merchants only pay if a user makes a purchase – a pricing rule that avoids many of the problematic incentives of other types of online advertising. No wonder affiliate marketing has grown: A recent study by Statista reports that […]
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