VPT Strengthens Leadership with Addition of Ben Edelman and David Naffziger
Visible Performance Technologies (VPT), a company dedicated to detecting and preventing abuse in online advertising, today announced the addition of two prominent figures in the affiliate marketing space: Ben Edelman has joined as Chief Scientist, and David Naffziger joins as a Strategic Advisor.
These additions mark a major step forward for VPT, as the company scales its capabilities to identify and address a broad range of abuse across affiliate and performance marketing channels.
Ben Edelman brings a storied track record in uncovering fraudulent practices in affiliate marketing and adware. Known for pioneering the use of virtual machines, packet sniffers, and screen-capture technology to expose affiliate misconduct, Edelman’s investigations between 2004 and 2018 helped shut down widespread fraud and saved clients tens of millions of dollars. “VPT’s products help online advertising be more honest and accountable,” said Edelman. “I’m excited to help expand the types of abuse we can detect, and to explain these abuses clearly to the companies, platforms, and people impacted by them.”David Naffziger is a respected leader in affiliate compliance, best known for co-founding BrandVerity (acquired by Partnerize Inc.), a platform that protects the world’s largest brands from abuse in paid search and web content. His deep understanding of advertiser pain points and the challenges leading brands face in today’s online marketing landscape will guide VPT’s customer-facing strategy.“I’m particularly impressed by the automation that VPT has developed to uncover affiliate use of adware to abuse advertiser programs,” said Naffziger. “VPT’s technology already solves hard problems; I’m eager to help ensure that every customer can harness that power easily and effectively.
With Edelman’s investigative expertise and Naffziger’s product and customer insight, VPT is poised to accelerate its mission to protect brands and platforms from performance marketing abuse.
“We’re thrilled to welcome Ben and Dave,” said Gaurav Sethi, Co-founder and CEO of VPT. “Their contributions will help us lead the next chapter of integrity in affiliate and partner marketing.
