Some plug-ins insert affiliate links into search results. This is a controversial practice. Search engines reasonably object to the appearance of their page being changed by a plug-in on a user’s computer. [todo: discuss Google policy change] And advertisers would otherwise get algorithmic traffic from a search engine for free – so it’s a bad deal for the advertiser to have to pay for this traffic.
We test hundreds of browser plug-ins to check where they insert affiliate links, and how those insertions are labeled. We offer this information to advertisers, networks, browser markers, and others who need to assure the integrity and propriety of plug-in operation.
Discuss Your Brand Protection Needs
VPT helps clients keep their affiliate programs clean. Every dollar paid to fraudsters is a dollar less for legitimate affiliates that drive genuine and incremental value. Let us help you focus your spend on the affiliates that matter!
