Some affiliates present offers and deals with improper descriptions such as improper labeling or outdated terms. Many regulators say advertisers are responsible for their affiliates’ misstatements, so advertisers have a strong incentive to supervise what affiliates do. Outdated terms also confuse customers and lose sales – if a user is promised one offer, but instead gets something different, that disconnect may cause the user to abandon the purchase.
We use automation to examine affiliates’ sites and compare their statements with advertiser requirements. For example, if an advertiser newly requires a certain sentence to be included in an affiliate’s disclosure, we can make sure that that sentence is indeed present. If an advertiser prohibits certain tactics, we can check for words and ideas that indicate a violation.
We also cross-check affiliate links (and their destinations and associated offers) with offer descriptions, to make sure every link does what it says.
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VPT helps clients keep their affiliate programs. Every dollar paid to fraudsters is a dollar less for legitimate affiliates that drive genuine and incremental value. Let us help you focus your spend on the affiliates that matter!
