Is the Founder and Chief Technology Officer (CTO) at VPT Digital, where he leads the development of advanced automation systems for affiliate fraud detection, compliance monitoring, and brand safety.
With over 15 years of experience in performance marketing and engineering, Abhishek has architected multi-layered traffic analysis systems for monitoring deceptive adware behavior, clickjacking, and affiliate abuse across traffic sources. His deep domain expertise has helped enterprise networks and advertisers mitigate high-impact fraud and recover significant losses.
He continues to drive innovation in the fight against ad fraud, leading a cross-functional team that combines engineering, machine learning, and threat intelligence.
Is Chief Scientist of VPT. He was previously Chief Economist for Web Experiences, Strategy, and Policy at Microsoft, and he was a faculty member at Harvard Business School for 11 years. Ben pioneered the early manual and automated testing of adware, and was the first to test adware with screen-capture videos, packet logs, and virtualization. His ad fraud consultancy from 2002 to 2018 recovered double-digit millions for clients and put two perpetrators in jail.
Is Strategic Advisor at VPT. He was previously co-founder and CEO of BrandVerity, an enterprise brand protection SaaS company acquired by Partnerize in 2020. Previously, Dave led the engineering team at Judy’s Book and co-founded and led the data research team at IP geolocation company Quova (acquired by Verisign).
