Jun 12, 2025 No Comments
VPT Strengthens Leadership with Addition of Ben Edelman and David Naffziger
Visible Performance Technologies (VPT), a company dedicated to detecting and preventing abuse in online advertising, today announced the
BEST ADTECH SOLUTION PROVIDER
We ProtectAdvertisers
The world’s biggest advertisers rely on VPT to make sure that online marketing partners follow the rules. Through cutting-edge automation, VPT finds affiliates who claim commission they haven’t earned – whether from adware, browser plugins, cookie-stuffing, typosquatting, or other nefarious practices. VPT can also verify that marketing disclosures comply with applicable law, regulation, and advertiser policies. Our tools and solutions secure advertisers’ budgets and protect their online reputations.
OUR BENEFITS
Secure your Affiliate Program with us!
A Comprehensive Solution.
VPT secures affiliate programs from all kinds of affiliate violations, and protects your brand’s reputation by monitoring your digital advertising channels using brand compliance monitoring tools.Our team of technology enthusiasts excels in understanding your business needs and integrating our specialized automated solutions for protecting your affiliate network from frauds, consistently recovering your lost marketing revenue.
Direct-Observation Caught-In-The-Act Proof
When we say a particular marketing partner committed a particular violation, we bring the proof – usually video and network logs. This is the best evidence of what really happened.
The Web, At Scale
Thousands of marketing partners and affiliates. Millions of websites. Who-knows-how-many adware programs and browser plugins. Advertisers don’t have the resources or incentives to examine this complexity on their own. But by building appropriate automation, and sharing these resources across advertisers, we get the job done – efficiently and cost-effectively.
Tracking and Follow-Through
We report our findings in a modern, organized dashboard, so it’s easy to keep track of what we found. For advertisers that want our help taking action – communicating with partners, or removing rogue partners from their program – we can do that too.
Your ROI is Our Bottom Line
We get it. Online advertising is expensive, unaccountable, and, too often, difficult to measure. We can help. When an advertiser excludes the violations we uncover, advertising costs drop – and sales usually stay the same. Our benefits drop straight to your bottom line.
WHY CHOOSE VPT ?
We recover your brand reputation and advertising budget!
Authenticity of the Source
Our unmatched automation gives superior insight into affiliates’ actual practices. We find adware, plug-ins, and cookie-stuffing at scale. We provide evidence for each violation, and we organize problems within a customizable dashboard.
Deep Expertise
We are digital natives who grew up testing affiliate fraud. Let us guide you through this complexity so you can focus on what you know.
Dynamic Information
Our testing systems run around the clock, checking behaviors in numerous geographies and from a mix of browser types and operating systems. We check countless combinations to find more affiliate misconduct and protect our clients.
OUR LATEST BLOG
Oct 16, 2023 No Comments
A Comprehensive Guide to Affiliate Compliance
In the dynamic landscape of digital marketing, affiliate programs have emerged as a potent strategy for companies to
Jul 20, 2023 No Comments
How To Identify And Eliminate Brand Bidding From Your Affiliate Channel
Of merchants that run affiliate marketing programs, most also engage in search advertising. Standard practice is for a
Discuss Your Brand Protection Needs
VPT helps clients keep their affiliate programs clean. Every dollar paid to fraudsters is a dollar less for legitimate affiliates that drive genuine and incremental value. Let us help you focus your spend on the affiliates that matter!
