Affiliate publishers have strong incentives to get users to click their marketing links: Only if a user clicks are cookies dropped and the affiliate put on a path to be paid. Some affiliate publishers succumb to temptation and promote offers that, to put it generously, mischaracterize the offer. For example, a site selling shoes might […]
Affiliate marketing offers a large opportunity for merchants to drive traffic. It is particularly beneficial because merchants only pay if a user makes a purchase – a pricing rule that avoids many of the problematic incentives of other types of online advertising. No wonder affiliate marketing has grown: A recent study by Statista reports that […]
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