In the dynamic landscape of digital marketing, affiliate programs have emerged as a potent strategy for companies to expand their reach, drive sales, and increase revenue. Affiliate marketing avoids some of the biggest problems of other kinds of advertising. An advertiser buying pay-per-click traffic must worry about click fraud and other low-intent traffic. An advertiser […]
Of merchants that run affiliate marketing programs, most also engage in search advertising. Standard practice is for a merchant to bid on known search terms, while affiliates explore creative and unusual extensions. For merchants, this approach is valuable in reducing cost: Often, a merchant’s own trademark can be bought at a modest per click. A […]
The concept of coupons was first introduced in 1887 by Coca-Cola. Coupons have grown dramatically since then. Statista reports that about 90% of U.S. consumers claim to have used at least one coupon in the past. No wonder coupons are successful – everyone loves to get a good deal. Coupons take multiple forms in e-commerce. […]
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