When VPT automation tests adware and browser plugins, we routinely see traffic bounce through multiple servers. Perpetrators have multiple reasons to use this method. Sometimes they seek to conceal their identity through subaffiliates, superaffiliates, and subnetworks. (If merchant A already told affiliate B to stay away, B may become a subaffiliate of C, sending traffic […]
When adware programs and their partners want to drain advertisers’ budgets, they have an oddly well-established path to do so: Wait for the user to browse an advertiser’s site, then invoke an advertiser’s own affiliate link. Users will typically not notice anything amiss; at most they get a second window showing the advertiser’s web site, […]
The concept of coupons was first introduced in 1887 by Coca-Cola. Coupons have grown dramatically since then. Statista reports that about 90% of U.S. consumers claim to have used at least one coupon in the past. No wonder coupons are successful – everyone loves to get a good deal. Coupons take multiple forms in e-commerce. […]
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