Visible Performance Technologies (VPT), a company dedicated to detecting and preventing abuse in online advertising, today announced the addition of two prominent figures in the affiliate marketing space: Ben Edelman has joined as Chief Scientist, and David Naffziger joins as a Strategic Advisor. These additions mark a major step forward for VPT, as the company […]
In the dynamic landscape of digital marketing, affiliate programs have emerged as a potent strategy for companies to expand their reach, drive sales, and increase revenue. Affiliate marketing avoids some of the biggest problems of other kinds of advertising. An advertiser buying pay-per-click traffic must worry about click fraud and other low-intent traffic. An advertiser […]
Of merchants that run affiliate marketing programs, most also engage in search advertising. Standard practice is for a merchant to bid on known search terms, while affiliates explore creative and unusual extensions. For merchants, this approach is valuable in reducing cost: Often, a merchant’s own trademark can be bought at a modest per click. A […]
Affiliate publishers have strong incentives to get users to click their marketing links: Only if a user clicks are cookies dropped and the affiliate put on a path to be paid. Some affiliate publishers succumb to temptation and promote offers that, to put it generously, mischaracterize the offer. For example, a site selling shoes might […]
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